UX - Taxi App
Improvements to an existing taxi app.
The Challenge
With millions of passenger journeys occuring each year, there are many aapects that can be improved.
The Problem
How may we improve the customer journey of taxi users?
The Approach
In the discovery phase user interviews were conducted to uncover areas of improvement. A competitor analysis and secondary research was used in order to create affinity map.
The result uncovered was that taxi users ranked customer service and taxi availability as most important. Using personas and a journey map, opportunities were uncovered to improve the system.
Methodoligies
- User interviews
- Competitor Analysis
- Secondary Research
- Affinity Mapping
- Journey Mapping
- Personas
- Wireframes
- Prototype
The Result
There were several ways in which the existing app was improved. Some included a driver rating system and customer journey notes.
