UX - NGV App
A responsive microsite for a competition
The Challenge
The challenge was to create a microsite for a garage door competition entry form.
The Problem
How may we create a form that easy and quick to complete on either mobile or desktop.
The Approach
Given the brief was open I spent a day at the NGV to try and uncover my own discoveries. I explored all the levels and engaged with staff when required. I also conducted a competitor analysis as well as secondary research. I then interviewed 23 people both staff and patrons to see what delights and pain points they had. All the findings were then used to create an affinity diagram. Armed with this new information I then created a survey to narrow down the problem statement.
This then allowed me to create personas and then journey map so that opportunities can be uncovered. A wireframe prototype was then built and user tested over four iteration in order to validate the findings.
Methodoligies
- Competitor Analysis
- User Journey
- Wireframing
- Prototype
- Usability Testing
The Result
The result was an app that lets you skip the ticket queue and helps users unlock information about a certain piece of artwork. Using beacon technology the visitor can view or listen to interesting facts about the artwork.
