AAMI Smartplates
The challenge was to design an app the automates the Learner Driver Log book so that there is no written input.
The approach to designing the app was to simplify the existing process whilst meeting state based government criteria. A simple prototype was built and user testing was conducted assigning specific task. Insights were gathered which was implemented into the MVP.
Wire frames were made for each screen taking into account Android and iOS design for functionality. User flows were then created and were documented with acceptance criteria.
Multiple designs were created and then put to research for feedback. After several iterations a design style was in place to suit both Android and iOS.
Once all the screens were designed and a stable version was built, a pilot program allowed 100 target users to start using the app and give feedback or suggestions from within the app.
The result was a a clean design that automatically tracks your journey via GPS and generates a log book for submission. Interaction design also helped give the user feedback and brought the app to life. Other clever features such as 'Road Block' automatically sends a text to the person trying to contact you, letting them know you will get back to them later.
AWARDS
2017 Cannes Gold Lion Winner - Creative data
PRESS
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